Which Adsense Adverts Format Works Best For You? Text or Graphic?

Category: Internet Marketing — Kenny Tran @ 3:59 pm — post

Saturday, August 25, 2007

Google Adsense offers advertisers and publishers both text and graphical adverts.

When people choose to place Adsense on their websites, which adverts format is the best for advertisers and which is the best for publishers?

On one hand, image adverts seems to be more responsive yet less likely to stimulate a sale. On the other hand, text adverts may convert more, whilst being less visible to the consumers.

Text based adverts are considered less intrusive than the other one. However, does it mean that graphical advertising is better? Consumers are used to graphical advertising from signing up free email accounts and other web based services. Very often, the adverts are not consumers-targeted. That’s why they also get used to ignoring graphical adverts with the assumption that all are the same.

Text adverts are not forced upon surfers. Because they are less obvious, some people will not see them at all. However, those who do see them, and read them are significantly more likely to click on them. Why? Because they provide more information. In general, readers are not fully satisfied by what they read on the website, and if they check Adsense adverts they will most likely read something additionally useful. With an image advert, it is far more of a gamble for the surfer.

Graphic al advertising is often paid per impression. This is because the advertisers may want to promote their brand, instead of promoting a particular service. They therefore are assumed to have worse conversion rates, and with this reason, text adverts are more effective in the consumers’ eyes. However, if the text contained within an advert is placed in graphical format, which would be the most effective? It can be assumed that the surfers will be more likely to view it, however if there are multiple image adverts appearing next to each other, they may feel overwhelmed.

Besides, graphical adverts are more difficult to regulate. Despite of more rules and quality control, a pornographic image, for example, could appear in an advertiser’s adverts unknowingly.

Text adverts have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but they do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, because they are less burden on the advertiser, and easier to change.

Text adverts are also cheaper for the advertiser to create, while a graphically designed advert may cost in excess of $200. Because the fixed cost is cheaper, advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and get targeted traffic. This helps adverts not only to be seen, but clicked on and converted to sales as well.

The big brands are willing to advertise in both formats. However, the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information are the preference of the website users.

AdSense resources to help you earn money with AdSense

AdSense Gold (Recommended - I own it)
AdSense Secrets (3rd Edition) (Highly recommended - I own 1st, 2nd and 3rd version)
Adsense Videos (Recommended by many others - I don’t own it)
Article Directory Pro (Recommended by many others - I don’t own it)
HyperVRE (Recommended - I own it because it’s free)
Instant Adsense Empire (Look good to me - Check it out yourself)
Wordpress AdSense System (Highly recommended if you want to start a blog and earn money with it - I own it)

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