Simple Way To Search Engine Friendly Site

Category: Internet Marketing — Kenny Tran @ 5:38 pm — post

Wednesday, October 10, 2007

Most of the successful online businesses have one thing in common. They know how to make the best search engine optimization (SEO).

Search engine optimization (SEO) is the art and science of building websites appealing to the Internet search engines. First, you need to lure search engine’s web crawlers to your website. Web crawlers are computer programs that the search engines use to gather data and index information from the websites. After that, a webpage will be ranked based on the information gathered.

One of the fastest ways to “kill” a web crawler is to “frame” a website. Most search engines have crawlers that can’t penetrate the frames. Hence, if they can’t get into a webpage to read it, how can a webpage get indexed and ranked? Two search engines, Google and Inktome, have web crawlers that are capable of penetrating frames. Therefore, before registering your website to a search engine, remember to do some research on its capabilify of penetrating frames.

If you have written frames into URLs, you should consider going back and rewrite your URLs. Once you have done that, you would be surprised to find that the new addresses are friendlier on humans as well as web crawlers. The frameless URLs are much easier to read/type in documents as links and references.

Once your URLs have been revised, it is time to start submitting your website to search engines. Some webmasters love to use an automated search engine submission service. If you choose to go with the submission service, you should be aware of a fee involved. The minimum fee is typically 59 US dollars. This price should keep a few URLs on the search engines for a year. Other webmasters would avoid big fees by submitting their websites to individual search engine by themselves.

Ok, now your webpage is submitted to a search engine! Let’s sit down and design a crawler page. A crawler page is a webpage that contains ONLY links to every single page of your website. Nothing else! Use the title of each page as the link text. This will also provide you some extra keywords that will help improve the rank of your website. Think of the crawler page as a site map to the rest of your website.

After everything, if your page doesn’t instantly appear in the search results, be patient and keep working on your page. Don’t panic if the crawlers haven’t indexed your website yet. There are a lot of websites available on the Internet that need to be crawled, indexed, and then ranked. It may take up to three months for a web crawler to get to yours.

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