Kenny Tran to Learn & to Share

86) JV With an Agent to Bring in “Found” Business - If you want to focus on your core business, like the dentist example I mentioned about (i.e. let’s say that you’re the dentist), and you’re not sure how to go about bringing in this “found” business, there are experienced marketers out there who could handle the nuts and bolts of the campaign. In other words, this would be the reverse of the previous two examples, where you are the professional, and a deal with a marketer would yield you additional business, but without the marketing headaches. At the very least you could pay someone to teach you how its done, or learn by example in observing their methods and asking questions.

87) JV a Consulting Back-End With a Static Product Seller - Let’s say that you are a consultant specializing in doing creative real estate deals. You could find someone who sells a static book or course on the subject, then partner with them to offer your coaching or consulting services on the back-end for those that want to go beyond the book or course. You could offer your own course, seminars, coaching programs, whatever.

88) JV a Static Product With a Consulting Back-End - And the opposite is also true. If you sell a static information product, why not seek out an expert on the subject that you can partner with and endorse for additional training for your customers. Everybody wins!

89) Tie Up the Rights to Real Estate - I don’t mean real estate in the traditional sense. I mean space. Using the chiropractor example, what if you opened a satellite office that’s manned once or twice a week in a health club or health food store? You could put lots of things in those places. Acupuncture, Shiatsu, massage therapy, weight-loss clinics, exercise products, the list goes on.

Instead of an office, you could tie up the rights to a display space or an impulse buy counter near the register. How about a segment of the store, the rear section of a store, or the front corner where merchandise or services can be placed? Banks now put branches in grocery stores. So do flower shops. Sears put Allstate Insurance in their stores and created a billion dollar business. Designer shampoos have space in salons.

If you tie up the space first, then you can go out and find inventory that you will in essence consign to the space. Anywhere there is foot traffic is really fair game. Just be sure to find a product or service that is a match to the foot traffic’s preferences (i.e. the target market).

There are lots of one or two-person companies who manufacture their own jewelry, or candy, or cookies, or toys, or crafts. Maybe a local hotdog joint doesn’t have cookies on their menu. Put them together and take a cut. How about craft supplies and raw materials at a craft show? A service in a hotel that perhaps that hotel doesn’t offer? Maybe free wireless Internet access in exchange for their contact info. The nice thing is you don’t have to put up any inventory.

Vacant lots are great to put in cars for sale. Or organize your own flea market or craft show. A haunted house around Halloween, sponsored by the local costume shop. A golfing goods tent that coincides with the timing of the US Open.

I’ve mentioned some of these ideas already, but this example is about tying up the rights to space. Get the rights first, then looks for ways to fill it.

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