Part IV - Joint Ventures: Idea No.74 - No.78 | Books Summary | Kenny Tran to Learn & to Share | Self-development, Communication, Relationship, Entrepreneurship, Business, Management, Leadership, Investing, etc.

Part IV - Joint Ventures: Idea No.74 - No.78

Category: Books Summary, Business — Kenny Tran @ 4:17 pm — post

Saturday, October 27, 2007

Posts in the [Powerful Offline Marketing In The Internet Age] series:

74) If You’re the Guru, Vice Versa - If you are the expert, the reverse is also true. You could JV with a middleman to bring people to you to pay for access to your expertise. Coaching programs are an obvious choice for this approach.

75) JV a Dealmaker - If brokering deals isn’t your forte, you can always JV with someone who sells well and knows how to negotiate to pitch and put the actual deals together for you. This way you can sit back and pull all the strings while your “agent” handles the stuff you aren’t comfortable doing.

76) Painting Fire Hydrants - One of the first deals Jay Abraham put together was paying kids to paint fire hydrants. He’d put all the deals together, the kids would go out and paint, and he’d pay them a percentage of what he was getting paid. His value was that he was the one to put it all together, he set up the deals, and he got the labor organized. This approach works well anytime there is someone willing to perform the service for less that you are getting paid.

Even ‘ol Tom Sawyer did this when he had to white wash a fence in Mark Twain’s Tom Sawyer. He got the local kids to do it, and they loved it.

77) Overstock/Surplus Selling - It’s not difficult to find businesses with excess inventory, tie up the rights to unload it at a discount, then find outlets to sell it at retail. You pocket the difference. On the flip side, if you yourself have excess inventory, you could JV to find someone to unload it from you in the same fashion.

78) JV to the Affluent - If you can partner with a business that sells a high-ticket item to the affluent, here’s a blueprint worth testing:

Choose the most popular high-ticket item they sell.
Send a letter via Fedex to their “A” list, those 20% of customers that are responsible for 80% of their profits. Tell them about a special one-day closed door private by invite-only “showing” for that one specific product/service. Hire a professional copywriter to write a specific sales letter for that one product or service.
Serve coffee, tea, muffins, or whatever is appropriate for that target market on the day of the showing. Make it an event, more than just the product or service itself. Look for ways to gain media exposure. Yes, it’s a private showing, but if their “A’ list hears about it from the media, they’ll want to be there.
Make sure they have their most knowledgeable staff on hand for the showing. You’re selling to the affluent here, so you don’t want to cut any corners. Find out what they want and give it, to them.
Collect your profits, but be sure to follow-up with a thank you letter, ideally also Fedex’d to them. And unadvertised bonuses always help!

If you like this, just buy me cup of coffee. Thank you!

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