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Sunday, October 21, 2007Posts in the [Powerful Offline Marketing In The Internet Age] series:
- Powerful Offline Marketing In The Internet Age - Introduction
- Part I – Traditional Offline Marketing: Idea No.1 - No.3
- Part I – Traditional Offline Marketing: Idea No.4 - No.6
- Part I – Traditional Offline Marketing: Idea No.7 - No.13
- Part I – Traditional Offline Marketing: Idea No.14 - No.17
- Part II - Creative Offline Marketing: Idea No.18 - No.21
- Part II - Creative Offline Marketing: Idea No.22 - No.25
- Part II - Creative Offline Marketing: Idea No.26 - No.28
- Part II - Creative Offline Marketing: Idea No.29 - No.34
- Part II - Creative Offline Marketing: Idea No.35 - No.38
- Part II - Creative Offline Marketing: Idea No.39 - No.43
- Part II - Creative Offline Marketing: Idea No.44 - No.48
- Part II - Creative Offline Marketing: Idea No.49 - No.50
- Part II - Creative Offline Marketing: Idea No.51 - No.52
- Part III - Free Advertising With Publicity
- Part III - Free Advertising With Publicity: Idea No.53 - No.57
- Part III - Free Advertising With Publicity: Idea No.58 - No.61
- Part IV - Joint Ventures
- Part IV - Joint Ventures: Idea No.62 - No.67
- Part IV - Joint Ventures: Idea No.68 - No.73
- Part IV - Joint Ventures: Idea No.74 - No.78
- Part IV - Joint Ventures: Idea No.79 - No.81
- Part IV - Joint Ventures: Idea No.82 - No.83
- Part IV - Joint Ventures: Idea No.84 - No.85
- Part IV - Joint Ventures: Idea No.86 - No.89
- Part IV - Joint Ventures: Idea No.90 - No.93
- Part IV - Joint Ventures: Idea No.94 - No.97
- Part IV - Joint Ventures: Idea No.98 - No.101
Publicity is a great way to reach a lot of people with a limited budget. The key is to have a message that is newsworthy, which obviously changes all the time. Years ago it was enough to launch a new website. Nowadays that’s too common. As I’m writing this, there’s a 12-year old girl making news because of an experiment she conducted for her school’s science fair: she had fast-food ice samples tested for bacteria and compared those test results with samples of toilet water from those same fast-food restaurants (about 30% of the ice samples had more bacteria in it than the toilet water).
Besides ordering your next soft drinks sans ice, this illustrates something profoundly important: news sells. You need something fresh. Something the public would want to know about.
So, that being said, let’s explore some ways to get your free publicity in the next posts.
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