Part III - Free Advertising With Publicity: Idea No.53 - No.57 | Books Summary | Kenny Tran to Learn & to Share | Self-development, Communication, Relationship, Entrepreneurship, Business, Management, Leadership, Investing, etc.

Part III - Free Advertising With Publicity: Idea No.53 - No.57

Category: Books Summary, Business — Kenny Tran @ 3:21 pm — post

Monday, October 22, 2007

Posts in the [Powerful Offline Marketing In The Internet Age] series:

53) Write a Regular Column - Whether in a newspaper, magazine, ezine, or offline newsletter, a regular column is a great way to establish you as an expert in your field. You can also send reprints to your clients and prospects to add proof to your sales letters and promotional materials.

54) Write an Article - Articles can be anything from a short essay on a topic to a feature article in a magazine, newspaper, ezine, newsletter, you name it. Again, article reprints help the selling job in adding proof to your persuasion.

55) Align With a Charity or Other Non-profit Organization - This is a great way to get free publicity. Let’s say you’ve created a course on starting a mail-order business on a shoestring budget. You can hold a free seminar with local low-income families and youths, give a presentation, and then give them all free copies of the course. Be sure to issue press releases with your local newspaper, radio and television stations, and community publications. Stories like these make great humanitarian interest pieces for these media outlets. Who knows? You could be the next guest on Oprah or the Today Show!

56) Issue a Press Release - An oldie, but goodie. The trick is to make sure your press release is a newsworthy event. For example, starting a new newsletter is not necessarily a newsworthy event (but it might in certain niche markets for smaller publications). Issuing a press release about a large donation you are giving, complete with relevant background story might be newsworthy. It all depends on your target audience and the publication(s). Editors pick up press releases if they think there is news for their readers. They do not care about you or your company. Your press release must be framed that way. “What’s in it for me” is very relevant here.

57) Create a Newsworthy Event - Here’s an idea that a local stereo and electronics store did that would qualify for a newsworthy press release:

They arranged a “superstition obstacle course” on Friday the 13th in their parking lot, complete with ladders to walk under, a roaming black cat, mirrors to break, umbrellas to open indoors, etc.
They called all the local radio stations and invited their morning personalities to come down and take the obstacle course challenge.
One radio station took them up on their offer, and broadcast live from the event.
The result was that tons of people came down to their store to watch and take part. And of course pick up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.

Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a theme and run with it. There’s no reason why a jeweler or restaurant couldn’t do something like that for Valentine’s Day. Or a local Irish pub could do for St. Patrick’s Day. Or any retail outlet for Christmas. The list goes on and on.

If you like this, just buy me cup of coffee. Thank you!

« Previous in series

Next in series »

DOWNLOAD many high quality ebooks ABSOLUTELY FREE. Simply sign up now using the form below. (More details can be found on the right column.)

Name:
Email:

1. A valid email is required so that I can send the ebook download links to you.
2. Every email sent to you from me contains an easy one-click unsubscribe link.
3. I HATE SPAM as much as you do. Your info is totally SAFE with me.