Part II - Creative Offline Marketing: Idea No.39 - No.43 | Books Summary | Kenny Tran to Learn & to Share | Self-development, Communication, Relationship, Entrepreneurship, Business, Management, Leadership, Investing, etc.

Part II - Creative Offline Marketing: Idea No.39 - No.43

Category: Books Summary, Business — Kenny Tran @ 2:48 pm — post

Thursday, October 18, 2007

Posts in the [Powerful Offline Marketing In The Internet Age] series:

39) Office or Waiting Room Redesign - If you have an office, waiting room, or reception area for your business, get rid of all magazines and replace them with testimonials and success story books, before and after photo albums, and other publications designed to advance the sale. Replace your wall paintings with framed testimonials. Give them an avalanche of proof!

40) Pre-paid Services - Pre-paid “memberships” have been sold successfully by many businesses, such as cosmetic surgeons, chiropractors, dental services, martial arts schools, photographers, restaurants, you name it. The idea is to offer a bundle of services or products that would cost far more if purchased separately over time than if purchased pre-paid up front.

41) Reference USA - I mentioned this above in the “Direct Mail” topic, but it’s worth its own topic. Why? Because if you have a library card, chances are you can access it for free. I don’t pay the annual thousands of dollars required to access the site and compile lists of all sorts, because my local Newington library subscribes to it. My free library card gets me in for free. http://www.referenceusa.com

42) Creative Business Cards - Besides using both sides of your business cards and putting a compelling benefits-oriented message on it, there are many other creative ways to put your business card to work for you. Of course, odd-shaped and “rolodex-styled” cards stick out from the crowd as well. One real estate agent in California hands an extra three bucks and a business card to the toll collector as he crosses the bridge into San Francisco. He tells the toll collector that he wants to pay for the driver behind him, and asks him to give the driver his business card. Nine out of ten times, the driver calls, at least to say thank you. He’s sold several expensive homes that way as a result.

A good lead generation device is to offer a free report or other gift on the back of the card. Then just distribute them where your prospects live.

At my local Munson’s Chocolates outlet, Sales Manager Jim Florence has his business card fully imprinted with the company logo, name, phone number, and email address made out of…you guessed it…CHOCOLATE! (best business card I’ve ever eaten). A relatively new technology now allows Munson’s to “print” in edible ink everything from text, images, logos, and photographs. With their business cards, customers get to taste their USP. How many other businesses offer that experience?

43) Ask Your Customers - It may sound super simple, but if you just ask your customers what they want and then give it to them, you’ll be ahead of your competitors. For example, there’s a local dentist who advertises on the radio that he offers a little pill that will put patients to sleep. While they snooze, he fixes years of neglect and damage in one visit. Without asking his customers, he may not have come up with this tremendous USP.

If you like this, just buy me cup of coffee. Thank you!

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