Part I – Traditional Offline Marketing: Idea No.1 - No.3 | Books Summary | Kenny Tran to Learn & to Share | Self-development, Communication, Relationship, Entrepreneurship, Business, Management, Leadership, Investing, etc.

Part I – Traditional Offline Marketing: Idea No.1 - No.3

Category: Books Summary, Business — Kenny Tran @ 12:16 pm — post

Wednesday, October 10, 2007

Posts in the [Powerful Offline Marketing In The Internet Age] series:

1) Classified Ads - This is something everyone should be testing in some form or another. It’s great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days - for free! Even adding more lines only ends up costing a few bucks. With a price like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.

2) Direct Mail - Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There’s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:

http://www.srds.com - The Standard Rate & Data (SRDS) List Book, a great resource to locate mailing lists of nearly any type you can imagine. You can also find it in some larger city libraries.
http://www.referenceusa.com - Reference USA is a great place to get compiled lists by industry, SIC, demographics and more. It contains names, addresses and lots of other great information on more than 12 million U.S. businesses, 102 million U.S. residents, 683,000 U.S. health care providers, 1 million Canadian businesses, and 11 million Canadian residents.
http://www.usps.com - The US Postal Service website has a variety of tools and educational materials about direct mail as well.

3) Postcards - Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings. A good place to go for customized postcards is http://www.usps.com (the US Postal Service website), because the USPS has partnered with a company that will print and mail your postcards for you! Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to include yourself on the mailing list so you can get your own mailing as well.

If you like this, just buy me cup of coffee. Thank you!

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